Type Audit
Creating Transparency
Collaboration often begins with one simple question: What does your actual type landscape look like today? Which typefaces are in use, what licenses exist, where do risks or unnecessary costs arise, and which deviations have become established in day-to-day operations?

In the Type Audit, we analyze the current situation and make visible what has previously remained implicit. The result is a clear foundation for decision-making: an overview of usage, licensing structures, risks, and potential levers for simplification.

Many organizations use this step to bring objectivity into internal discussions or prepare strategic decisions.

Type Strategy
Structuring Complexity
When typography is used across multiple markets, sub-brands, or digital systems, it requires a clear architecture. Together, we develop a structure that defines the role of type within the brand, identifies opportunities to reduce unnecessary font weights and variants, and integrates technical as well as international requirements.

This is not about aesthetic preferences. It is about creating a system that remains manageable and scalable. The outcome is a robust type strategy with clear decision-making logic and an economically sustainable licensing structure.

Implementation & Governance
Good decisions only create value when they work in practice. Upon request, we support the implementation of new typographic structures, including alignment with branding, IT, and legal teams, documentation of licensing structures, and the development of guidelines and decision frameworks for everyday use.

The goal is typography that no longer needs to be constantly re-discussed, but functions reliably and is used consistently over time.

Experience
Our work is aimed at organizations with complex brand architectures and international requirements. For a global technology company with more than 20,000 employees, we analyzed and restructured a historically grown type landscape and translated it into a clear roadmap for decision-making and reduction. The result was a sustainable foundation for consistent brand management and economically controllable licensing costs.

For a publishing house, we reviewed and optimized production typefaces used in editorial workflows. The objective was to improve typographic quality, readability, and production reliability across multiple publication formats while simplifying editorial and typesetting processes.
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